The Natgen Principles for Success
Natgen Managing Director Steven Goakes outlines The Natgen Principles for Success, the foundation of Natgen’s trusted approach to commercial property investment.
 
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Natgen Managing Director Steven Goakes outlines The Natgen Principles for Success, the foundation of Natgen’s trusted approach to commercial property investment.
Backed by over 25 years of experience, Natgen delivers strategic, off-market opportunities tailored for wholesale investors. Steven explains how long-term thinking, risk-managed acquisition strategies, and strong investor relationships set Natgen apart.
With a focus on transparency, due diligence, and sustainable wealth creation, Natgen provides access to premium commercial assets typically out of reach for individual investors. Discover how Natgen helps clients grow wealth with confidence, clarity, and a clear investment philosophy.
Steven brings a wealth of experience to Natgen and our clients. His 30 year career has focused on commercial real estate, funds management, compliance, corporate governance and law.
With a masters degree in property and trust law and a business degree, since 1998 Steven has been structuring and operating manage investment funds to maximise returns to stakeholders. Success in this area has come through critical analysis of organisational and stakeholder needs, and focusing management effort in those areas which add investor value.
Steven has managed investment assets in excess of $1 billion and has personally overseen the purchase and investment of a further $1 billion of commercial properties and participated in (and advised on) joint-venture developments totalling over $400 million in gross realisation.
Beyond his professional activities, Steven is also actively involved in mentoring business professionals for organisations within Australia & abroad.
Steven is a responsible manager under the Group’s AFSL.
Natgen was founded in 2019 and it’s the coalescence of about 25 years experience in this industry both by myself and my partners and our leadership team so we wanted to take what we’d leared in that time and put it together into the type of company that we wanted to take forward to investors and that was a wholesale focused company so that we have a relatively small number of investors which we can have with whom we can have excellent communications with and we can make sure that we’ve got a depth of relationship that means that we can present them with good quality opportunities and they can understand them because we’ve gone through the process of communicating what we’re about where we’re coming from and why we’re doing it.
The concentration of Natgen is particularly in commercial property, we’ve chosen that area over a long period of time and we’ve got a lot of experience there. It is quite difficult for an investor to actually get into the commercial property market without a very significant amount of money often millions of dollars so what we do is we provide investors with an opportunity to enter that market with less money and combine with other like-minded investors to collectively invest in larger assets.
So when I talk about our strategy it’s really making sure that we have a proactive strategy of what we’re doing to improve people’s wealth over time so really that’s making sure that we don’t just go out into the market and look what’s happening we and and just buy within a given market we actually have a long-term strategic approach to what we’re buying we think that our acquisition strategies are an important um area of difference for Natgen compared with some of our competitors for example we always try and buy off market so we don’t participate in public campaigns for assets because we often we feel that’s like a race to the top of the price spectrum.
We take a risk-managed approach to everything we do and because we’ve been around for a while we’ve seen a lot of what’s possible so we make sure that we consider a broad range of options when we take on any property for investors. My personal view is that the next two to three years will be very good there’ll be growth, pre-COVID we were looking at a growth trajectory and I believe that will continue.
Our vision for Natgen is less about size and particular numbers of assets and more about the service provision and what we’re providing to our investors we want to be a place where investors can feel like they’re safely investing in our in our product which is is commercial property and that they come back again and again when we provide them with a future opportunity because when we provide them with an opportunity we are in essence putting the Natgen stamp of approval on it so they need to know what that means and that will be built up over time but what we can do to show that to them now is make sure we communicate with them well we tell them why we’re doing what we’re doing um we make sure that our due diligence is absolutely second to none and that we take a position on what is going to happen in the future so that they can be aware that we have planned and risk-managed that future.















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