What is Natgen's Strategy in The Market? | Interview | MD Steven Goakes

What is Natgen’s Strategy in The Market?

Discover our strategic approach to property investment, focused on long-term wealth creation through targeted acquisitions in convenience retail and medical assets.

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Our investment strategy is built on proactive, long-term planning to grow wealth through carefully selected property assets.

This video outlines how strategic foresight, not reactive buying, drives our success. By identifying high-performing asset types and sticking to a clear vision, we ensure our investments are resilient, relevant, and rewarding.

Watch to learn how our approach combines precision and purpose in every acquisition.

Presented By

Steven brings a wealth of experience to Natgen and our clients. His 30 year career has focused on commercial real estate, funds management, compliance, corporate governance and law.

With a masters degree in property and trust law and a business degree, since 1998 Steven has been structuring and operating manage investment funds to maximise returns to stakeholders. Success in this area has come through critical analysis of organisational and stakeholder needs, and focusing management effort in those areas which add investor value.

Steven has managed investment assets in excess of $1 billion and has personally overseen the purchase and investment of a further $1 billion of commercial properties and participated in (and advised on) joint-venture developments totalling over $400 million in gross realisation.

Beyond his professional activities, Steven is also actively involved in mentoring business professionals for organisations within Australia & abroad.

Steven is a responsible manager under the Group’s AFSL.

Video Transcript

So when I talk about our strategy, it’s really making sure that we have a proactive strategy of what we’re doing to improve people’s wealth over time. So really that’s making sure that we don’t just go out into the market and look what’s happening and just buy within a given market. We actually have a long-term strategic approach to what we’re buying.So for example, in 2021 we set our strategic direction at looking for particular types of assets which were convenience retail assets—regional or suburban—and also mixing that with a group of medical-type assets and other convenience-type uses in a centre.So for example, a perfect 2021 centre for us was an IGA supermarket, a medical centre, possibly a dentist, a pharmacy, a bottle shop, and a couple of other food uses. And that’s exactly what we got during 2021 because we went out and looked specifically for that.

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